Customer and Employee Communications

Disasters create uncertainty. Customers have questions about policies and employees wonder how their jobs will be impacted.

Resources include:

Ideas for maintaining constant communication
Types of information to share
Technologies to ensure information gets out quickly

Crisis Communications: How to Communicate with Employees during a Crisis

In a crisis, time is of the essence, and organizations should not waste it on figuring out the lines of communication, the key personnel, and other mechanisms that could have been defined long before. This article focuses on internal crisis communication — how organizations communicate with employees during a crisis.

Key takeaways:

Why crisis communications is important
Stages of crisis communications
Best practices for effective internal crisis communications

SOURCE: Pumble 1.20.22

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7 Best Practices for Building an Emergency Communications Plan

Preparing for an emergency requires a strong emergency communications plan. Learn how to respond with confidence when a critical event arises.

Key takeaways:

What is an emergency communications plan
Building an emergency communications team
How to create an emergency preparedness communications plan

SOURCE: AlertMedia 3.29.22

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Tips for Communicating to Employees During a Disaster

The core of a good crisis response plan is a robust internal communications strategy. Effective employee communication is critical to making certain that business continues to operate smoothly and employees are well-informed, supported and reassured throughout a crisis.

Key takeaways:

Importance of keeping employees informed
What information to share with employees including links to credible information
Allow your employees to share their concerns and fears

SOURCE: Business Roundtable

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How to Use Social Media for Crisis Communications and Emergency Management

Social media crisis communication for brands comes down to one simple question: How can you help? Here's how to make sure you're prepared.

Key takeaways:

The role of social media in crisis communications
Tips for communicating on social media during a crisis or emergency
Social media crisis communications plan templates

SOURCE: Hootsuite 6.8.22

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8 Crisis Communication Examples & What You Can Learn from Them

While you’d hope you’d never need it, proactive planning and having a crisis communication plan minimizes damages when an unfortunate circumstance derails your business.

Key takeaways:

Different types of crises that could impact business
Tips to developing a crisis communication plan
Examples of how companies handled crisis communications

SOURCE: HubSpot 3.9.22

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Client Communications Before, During, and After Natural Disasters

Having the ability to communicate quickly and effectively with your clients should not be a want within this industry; it is an absolute need.

Key takeaways:

Goals of communicating during an emergency
Incorporating communications into disaster response planning
Examples of post-disaster messages

SOURCE: ThinkAdvisor 5.27.22

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Building a Crisis Communication Plan for a Small Business

If Covid-19 has taught us anything, we all need to have a crisis communication strategy to prepare our business against any future problems.

Key takeaways:

What is a crisis communication plan
How can a crisis communication plan help your business
Things to consider when creating a crisis communication plan

SOURCE: glofox 10.27.21

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How to Create a Social Media Crisis Communication Plan

The reality is all businesses need a social media crisis communication plan. Because social media meltdowns, pile-ons and controversies aren’t just reserved for the biggest companies anymore. It’s essential to create a plan for when (not if) the unexpected happens on social media because your community expects to hear from you. And navigating a crisis well helps your business recover faster.

Key takeaways:

What constitutes a social media crisis
How to manage a social media crisis communication response
How to avoid another social media crisis

SOURCE: Sprout Social 4.14.22

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Effectively Communicate with Your Employees Before, During & After a Crisis

The world today has faced an increasing number of crises that affect the workplace, including natural disasters, workplace shootings, pandemics, accidents, and so on. Make sure to clearly communicate with your employees to keep them informed about what’s going on and to let them know how you’re dealing with the crisis.

Key takeaways:

Anticipating and planning for a crisis
Best practices for communicating with employees
What to do after a crisis/during the recovery

SOURCE: Merchants Insurance Group 1.21.22

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How to Communicate with Customers during Times of Crisis

Whether it’s a global issue like COVID-19 or a local emergency, businesses must have a crisis communication plan in place for their customers. This goes beyond minor adjustments to marketing messages. The plan must extend to customer service teams, your website, social channels, customer-facing staff, and more.

Key takeaways:

Be compassionate – offer a shoulder to lean on
Look for ways to help your community
Review content messaging stream to identify if certain planned communications need to be paused or revised

SOURCE: Salesforce

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